Get reliable insights, make smarter business decisions, and sustainably grow products that customers love.
I teach purpose-driven startups and SMBs efficient customer research and product discovery.Learn how to dive deeper into problem spaces, untangle customer feedback, and connect customer value to business value.
Grow in the right
direction.
Are you gaining traction, growing as expected, and making the impact you dreamed of? If not, it’s time to level up your customer research.Getting trustworthy customer insights on time can seem impossible when things move fast. Important decisions are made without involving the customer. Inevitably, the customer experience takes a backseat, which hurts your business.Hidden costs show up:
Design and development rework
High churn, low retention rates
Increased support & training costs
Low team morale and burnout
It’s unsustainable. There’s a better way.
Upgrade your customer research from ‘OK’ to ‘great’ in less time.
There are hundreds of articles, books, and courses on how to conduct research and test ideas. It can be overwhelming and hard to know where to start. Many founders who learn on their own find that their efforts bring more confusion, not clarity. There’s too much at stake to learn things the hard way.The missing piece is quality feedback.Every business is unique. Your fast track to growth is a custom learning program that integrates with your current problem discovery processes and skillsets. With expert feedback throughout our engagement, you’ll avoid years of trial and error, poor habits, and wrong paths.
Learn how uproot can help ⬇️
Services
Customer Research
Qualitative research that dives deeper into your problem space
User interviews and/or field visits to clarify your users’ core UX outcomes, pain points, and problems.
Uncover opportunities for innovation, user segments, and solutions.
Consulting
Development of a comprehensive strategy that will get you to UX clarity and on a path towards sustainable growth.
Fractional go-to point of contact for all research, customer dev, and problem discovery questions that come up throughout your journey.
Establish a custom meeting cadence that works for your team, or book one-off sessions when questions and problems arise.
Coaching
1:1 or team coaching
Conduct a deep dive into your current problem discovery and product delivery processes.
Co-design a custom learning plan that integrates with delivery cycles.
Implement new practices and receive expert feedback to upskill faster
Build confidence in your product
decisions
🕵🏻 Uncover hidden needs
Go beyond the surface. Discover the real problems of your target customers and build a shared understanding of their current experience.
🛠️ Develop with certainty
Make data-driven decisions based on trustworthy customer insights. Increase your chances of building a successful product.
💰 Lower risk, max impact
Avoid building products, services, or features that collect dust. De-risk your ideas before investing time and money.
😍 Lead with UX
Retain customers and acquire new customers with a sustainable problem-first growth strategy.
Uproot Insight is a UX strategy and training company based in Buffalo, NY, USA and working remotely world-wide.We believe that deep, intentional, organized work unlocks the potential to create delightful experiences.
About
About the Company
Uproot Insight provides strategic customer development and problem discovery research, consulting, and coaching services for purpose-driven startups and SMBs that want to grow sustainably.Our Core Operating Principles:✨ Deep Work Efficiency: Deep, organized, intentional work is the key to solving complex problems and creating delightful user experiences in a sustainable way.✨ Team Health = Business Health: The business is sustainable only if the team members are healthy and thriving. We do not compromise our peace for profit.✨ Making Progress Mindfully: Embrace failing forward and emphasize growth/learning over outcomes. Truly fall in love with the journey, not the destination.✨ Stay Curious: Constantly challenge your own assumptions and biases. Challenge the status quo and strive to show up as the most authentic version of yourself.✨ Keep Things Light + Challenging: Strive to keep work interesting, fun, playful, and energizing. Laugh and embrace your unique weirdness.🗣️ Let’s foster a shift from busy work to deep work, embracing the call to move slow and fix things. Sustainability isn’t a nice to have; it’s vital. We’re anti-hustle, anti-always-on, anti-burnout. Let’s show how deep work is healthier, fulfilling, and sustainable.
About the Founder
Tim’s design journey began at RIT, stumbling upon a love for workflow design while taking an information architecture course (OmniGraffle, anyone?). A few years after graduating, he completed a Master’s in UX Design from Kent State University to continue following that spark. After completing the program, he landed his first full-time UX role at M&T Bank and continued to learn and practice the craft. During this time, he discovered his passion: teaching and inspiring teams to dig deeper into the behaviors and minds of their users to deliver solutions that solve the right problems and improve lives.Throughout his career, he’s strived to improve ways of working by continually learning and sharing knowledge, which has allowed him to meet and grow with amazing people. He is passionate about helping others understand the value of research and become confident in their practice.Outside of work, you might catch him playing music, at a concert, listening to comedy podcasts, reading, or meditating.
Contact
Your journey to customer clarity starts here ✨
Provide your contact information, a brief description of your UX needs, and what you hope to achieve. We will reach out within 24 hours.